Instagram Ads in Ethiopia: UK Rates vs Local Reality 2026
Instagram advertising in Ethiopia feels like navigating Addis traffic during rush hour — chaotic, unpredictable, but manageable when you know the shortcuts. As a curvy sweetheart building a self-love brand from Kenya, now creating in Ethiopia, I’ve watched too many talented creators burn budgets chasing UK benchmarks that don’t apply here. Let’s break down what 2026 actually looks like for media buying on the ground. The UK Benchmark Trap UK Instagram CPMs hover around £8-12 ($10-15 USD) for lifestyle niches in 2026. Cost-per-click averages £0.45-0.75. These numbers come from mature markets with high purchasing power, robust pixel data, and audiences conditioned to shop directly from feeds. ...